Premium Sweets takes age old tradition to the next level

A Monitor Report 16 Aug, 2017  |    -      +
DHAKA : Any kind of festival in Bangladesh is incomplete without sweets. Bangladeshis welcome guests with different kind of sweets. Parents celebrate school, college or university examination results of their sons and daughters with sweets.

There are several famous sweet brands in the country. Premium Sweets is Dhaka's latest luxury. This exclusive sweet shop has taken the age-old tradition to the next level. Each pack of sweets comes with a guarantee card.

Premium Sweets could be the best place for diehard mithai fans to have some quality sweets. The difference between other sweet shops and Premium Sweets is that it creates a professional environment at its every outlet in the city so that the customer could feel comfortable.

In terms of ambiance, cleanliness and presentation of sweets, it has no competitor. The customers will be highly impressed by their customer service as they are very professional and know their products well.

Premium Sweets has 16 outlets in Gulshan-2, Gulshan-1, Dhanmondi-4, Panthapath, Satmasjid Road, Uttara-6, Uttara-7, Mohammadpur, Bijoynagar, Malibagh, Luxmi-bazar, Mirpur, Wari and three in Hazrat Shahjalal Interna-tional Airport.

"People from many countries daily purchases our sweets from those outlets," said Flora Fatema, Director Operations, Premium Sweets.

They have three outlets are in Canada-Mississauga, Scarborough and Toronto as well. Premium Sweets has plan to set up another outlet in Canada next month and one in USA next year, said Flora.

They have two factories in Bangladesh - one in Pabna and one in Gazipur and another one in Canada.

Premium Sweets is also known to be very generous with offering samples. If you are not too familiar with Bangladeshi sweets, there are a couple of chairs to sit down and try the samples. They do have a wall with a large selection of wrapping papers and other items.

"At Mississauga location, we have all the mithai/sweets on display. Once you've decided, they would take your order and prepare it in back of the store," said Flora.

"If you have any complaints, simply return the pack, of course on the same day of purchase and a replacement free of charge will be ensured," she added.

Flora added that their CEO HM Iqbal prioritises hygienic sweets, since most of the shops in this country sell sweets in unhygienic environment despite the rich heritage.

"We did our home work in the year of 2000 and then 2001 we set up our first showroom."

"Premium Sweets does not add preservatives. So, it cannot be preserved for long time. You can preserve it for three days at least," she pointed out.

"We are very particular about our human resources. We provide perfumes, dew-drops, soaps, handwashes, vaccine, medicine and other cleansing products to our staff in the factory. Their hair-cutting is also maintained from the factory. We have a manager in every factory to manage those things, also to maintain the showroom" Flora said.

Most of the outlets of Premium Sweets are open from 9 am to 2 am to serve their customers.

_Farhana Naznin

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