‘Revenge travel’ is a concept that has recently emerged referring to a traveller’s mindset in a post-pandemic environment.
This concept relates that consumers will be more eager to travel and less willing to cancel their travel plans after national lockdowns/restrictions.
More time spent at home has instilled wanderlust for many but with COVID-19 concerns still high and travel requirements prevalent, many are likely to still be delaying their ‘extravagant’ adventures till 2022.
With more money to spend, the desire for more adventurous and extravagant experiences is high, with travel agencies across the spectrum noting record bookings for long haul getaways for summer 2022.
Some airlines have also launched more long-haul routes, such as United Airlines and Delta Airlines, to destinations across Europe and Asia-Pacific (APAC) predicting that there will be higher demand for more adventurous getaways.
The COVID-19 pandemic has brought the travel sector to its knees. Whilst the concept of international ‘revenge travel’ may not come to fruition until 2022, it will be welcomed by all across the sector.