Dubai begins new winter tourism campaign 

Dubai has launched a new tourism campaign to highlight the attractions and experiences on offer to visitors during the winter season.

After being named the world’s best winter sun destination and experiencing a tourism rebound Dubai is expecting to see visitors flock to the city in coming months.

150 social media influencers and content creators were invited to the launch of #DubaiDestinations winter campaign which highlights attractions and experiences that make the city a favoured Winter holiday hotspot.

Dubai winter tourism campaign
Last month named the emirate was named the “world’s best winter-sun destination”.

According to The Winter Sun Index issued by travel package provider ParkSleepFly, Dubai has been tagged on Instagram more than 111 million times and has the most winter-related “things to do” Google searches in the world, reaching 55,000.

The emirate has more than eight hours of sunlight daily and an average temperature of 20.4 degree centigrade in the winter.

Another study by Remote, a global talent consultancy, issued last month, ranked Dubai the second-best winter destination for digital nomads.

Mona Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council and Director General of the GDMO, said: “The #DubaiDestinations campaign once again brings together government entities, industry stakeholders, the creative community and media to offer a new window into Dubai’s exciting winter destination experiences.

“The campaign is a celebration of the places, activities and attractions that provide memorable experiences in the season.

“The initiative will showcase the covetable culture, fascinating food, pristine beaches, stunning mountain landscapes, unique modern lifestyle, exciting adventures, centuries-old heritage and futuristic cityscapes that Dubai offers.”

The campaign, which runs until February 2023, invites the local and global community to savour the city’s diverse winter attractions across land, sky and water.

Dubai destinations
The elements of ‘Land, Sky and Water’ form the basic theme of the collaborative campaign
The elements of ‘Land, Sky and Water’ form the basic theme of the collaborative campaign whose ultimate objective is to enhance the city as a destination of choice that offers enriching experiences and adventures.

The Hatta region will be a key focus of the campaign. The region’s picturesque mountain scenery, archaeological sites and other tourist attractions such as the Hatta Fort, the Hatta Dam, the Hatta Heritage Village and the Hatta Hill Park will be prominently featured in the campaign.

The campaign will also put the spotlight on the exceptional recreational facilities, luxury resorts and diverse adventure activities, such as camping, cycling, hiking and swimming.

The Hatta Mountain Conservation Reserve, which is home to many rare birds and animals, will also be highlighted in the winter campaign.

Dubai Destinations winter campaign
150 social media influencers and content creators were invited to the launch of winter campaign
Key partners in the campaign include the Department of Economy and Tourism; the Roads and Transport Authority; the Culture and Arts Authority; the Sports Council; Nakheel Properties; Shamal; Emaar; Al Serkal; the Majid Al Futtaim Group; the Merex Investment Group and more.

Brand Dubai also announced the launch of the website www.dubaidestinations.ae, which will share content, videos and guides related to the campaign.

-B