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A new people-centric system, developed by Tencent Cloud and Japan Airlines (JAL), intends to offer seamless travel options for inbound Chinese tourists. The JAL-Tencent partnership comes amid Japan’s expectations for a rebound in tourism demand.
The JAL Weixin Mini Programme fortifies the functions of ticket sales, reservation, payment, flight information search and promotional activities for best travel experience.
Tencent Cloud provides the airline with a strong leverage in terms of its cloud technology and network, while Weixin enhances traveller reach with its more than 1.2 billion monthly active users in China — both of which enables JAL to effectively penetrate the Chinese market.
By using the system, Chinese tourists and those who currently reside in Japan are able to reserve and purchase flight tickets as well as search flight information directly on Weixin.
Pre-pandemic inbound Chinese tourists to Japan had reached a record high of 9.59 million. But Japan is historically a favourite destination for the Chinese market, and the industry remains confident in the future upsurge in travel demand.
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