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South Asia’s leading e-commerce platform ‘Daraz’ unveiled its new logo on Monday building on a successful 2021 of significant progress for the company.
Bjarke Mikkelsen, Founder & CEO of Daraz Group said the launch marks an exciting step forward for the business, the company said in a statement.
“The new brand look still represents the elements that have always been part of our DNA – progress, innovation, exploration, and discovery. At the same time, it signifies a shift to a more personal experience that will allow us to create greater connectivity between buyers and sellers on our platform,” said Mr Mikkelsen.
“We recognize that to achieve this ambition we need to create more personal experiences, ensure that we deliver quality products and services at each step of the customer journey, and create new avenues of entertainment and engagement for our customers. This brand refresh will play a key role in helping us elevate and evolve our offering across these crucial areas,” added Mikkelsen.
-B
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