Rethinking tourism: Rethinking Bangladesh

Dhaka : Year comes and goes, each year a day comes and people engaged in the tourism sector observe the day in a befitting manner, the day is celebrated as World Tourism Day. In the year 1980, the first time UNWTO announced the celebration. Each year a theme is designed for the observance. The first theme was, "Tourism contribution to the preservation of Cultural Heritage and to peace and mutual understanding."
The proposer of this idea who first approached UNWTO to observe World Tourism Day on September 27, was a Nigerian national named Ignatius Amaduwa Atigbi. Though the observance of World Tourism Day started in 1980 but this man got his recognition in the year 2009!
The date was chosen by UNWTO in the year 1970, a milestone in global tourism, the purpose of the day is to raise awareness on the role of tourism within the international community and to demonstrate how tourism affects social, cultural, political and economic values worldwide. The sky is blue and it gives a feeling of purity, so is the colour of tourism, Blue. 
The concept of designating a Host country each year was considered in 1977 and that happened in 1998 with Mexico as the host. That year's theme was "Public- Private sector partnership, the key to tourism development and promotion."
In 2020, when tourism was badly hit by the Covid-19 pandemic, for the first time there were five host countries, Argentina, Brazil, Paraguay, Uruguay and Chile, all South Americans. That year the focus was "Tourism and Rural Development." In 2021 to overcome the pandemic, the theme was, ''Tourism for Inclusive Growth.''
The theme of this year is Rethinking Tourism. Post Covid-19 with the changing situation of the world, UNWTO said, "Tourism's International Observance Day will put people at the centre of key discussions. Where is tourism going? Where do we want to go? And how do we get there? The one-day celebration will bring together stakeholders from every part of tourism's uniquely broad value chain - from political and private sector leaders to community representatives, and youth and indigenous ambassadors. The event will develop around a multi-stakeholder panel discussion on "Rethinking Tourism as a Key Element of Recovery", as well as a discussion on "The Tourism We Want", led by local representatives from across Bali's tourism sector. UNWTO's Member States will be invited to amplify the celebrations and key messages, while UNWTO will also promote the event and its central theme of rethinking tourism through its channels and partners."
The changing situation always makes us think and it is time for us to think, which way should make our way, how can we grow and include the society, the communities, the government and the multi-stakeholders to a saviour position and what shall be our target in rebuilding tourism. 
Bangladesh, has never been on the tourism map of the world and even in the tourism map of South Asia, having so much potential, we never miss out the word, potential, but miss out the action to be taken. 
Be bold and be regional first, act to boost regional tourism, the government should come forward to remove the bottlenecks, promotion, marketing, social media activation, over taxation and creating a tourism friendly society. This can be the power of earning foreign currency when it is badly needed and on the other side creating jobs in cities as well as in the rural areas.