Booking.com names 10 trending travel destinations for 2027

Dhaka: Booking.com has unveiled its list of 10 trending destinations for 2027, highlighting places across five continents that are attracting growing interest from travelers, including a California coastal town, European cities and lesser-known destinations in Asia and South America.

The list features Monterey in California, Reims in France, Sendai in Japan, Rosario in Argentina, Puri in India, Christchurch in New Zealand, Bratislava in Slovakia, Goiânia in Brazil, Pescara in Italy and Asunción in Paraguay.

According to Booking.com, the selection is based on year-over-year growth in bookings among the 1,000 most-booked destinations on its platform between January 1 and June 30, 2026. The company made adjustments to ensure geographical diversity.

Champagne vineyards at Montagne de Reims in Reims, France

Monterey is the only US destination on the list. Located along California’s Central Coast, it offers marine wildlife experiences, kayaking, whale watching and attractions such as the Monterey Bay Aquarium and historic Cannery Row.

In Europe, Reims appeals to visitors with Champagne-house tours and its UNESCO-listed Gothic cathedral, while Slovakia’s capital, Bratislava, combines medieval streets, historic architecture, local cuisine and nearby vineyards. Italy’s Pescara offers Adriatic beaches and regional seafood specialties.

Japan’s Sendai provides access to cultural landmarks, local cuisine and nearby attractions such as Matsushima Bay and Akiu Onsen. In India, Puri draws visitors with its beaches, religious significance and proximity to the UNESCO-listed Konark Sun Temple.

Jogi Nyorai Saihoji Temple, Sendai in Japan

Christchurch offers urban attractions alongside outdoor activities, gardens and access to New Zealand’s South Island landscapes.

The South American destinations bring distinct cultural experiences. Rosario in Argentina is known for its riverside setting, dining and nightlife. Brazil’s Goiânia features Art Deco architecture and regional Cerrado cuisine, while Paraguay’s Asunción combines historic landmarks, lively markets and traditional food.

Booking.com’s broader travel research also points to growing interest in experiences beyond familiar holiday routines. In a survey of more than 28,000 travelers across 33 countries and territories, 79 percent said they were interested in vacations that would allow them to do something out of character, while 82 percent said their emotional state could influence their travel choices.

The findings suggest that travelers are increasingly considering destinations that offer new cultural encounters, different landscapes and experiences beyond conventional tourist routes.

With its 2027 list, Booking.com presents a mix of established attractions and cities that may encourage visitors to explore beyond the usual international travel hotspots.