Turkish Airlines to become Liverpool FC’s main shirt partner in 2027

Dhaka: Turkish Airlines will become Liverpool Football Club’s Main Club Partner from June 1, 2027, ending Standard Chartered’s 17-year run as the Premier League club’s primary shirt sponsor.

Under the new agreement, the Turkish carrier’s logo will appear on the front of Liverpool’s men’s, women’s and academy shirts beginning with the 2027/28 season.

The partnership will bring together two globally recognized brands, with Turkish Airlines using its extensive international network and Liverpool’s worldwide supporter base to strengthen their international reach.

The deal also represents the first change to the front-of-shirt partner in 17 years, making it a significant commercial shift for the club. Liverpool said the position has historically been reserved for long-term partnerships.

Turkish Airlines CEO Ahmet Olmuştur said the agreement reflects the airline’s focus on connecting people and cultures while expanding its involvement in international sports.

Liverpool Chief Commercial Officer Ben Latty described the agreement as a milestone for the club and said Turkish Airlines was a natural fit given its global network.

Standard Chartered will remain associated with Liverpool after 2027 as a Global Partner, following nearly two decades as the club’s Main Club Partner.

The new arrangement will take effect at the beginning of the 2027/28 campaign.