Emirates to run multi-million dollar campaign to promote Destination Dubai

Dubai: Dubai is now open for business and tourism, and Emirates wants the world to know it. Throughout the winter travel season, the airline will run a multi-million dollar global campaign to promote Destination Dubai, including advertising spots and key partnerships to provide travelers with extra value.

Emirates’ multi-channel advertising campaign, which showcases Dubai’s diverse attractions to those seeking a winter getaway, will initially launch in the UK and key European markets on television, online and social media channels.

The airline will also create bespoke pages on emirates.com for its campaign, so travelers can easily find the latest information on travel to Dubai, including entry requirements and how they can continue to enjoy indoor and outdoor experiences in Dubai with health and safety protocols in place.

In addition to bio-safety measures at every step of the travel journey, Emirates is the first and only airline to offer all its customers multi-risk travel insurance and COVID-19 medical cover, free of cost.

Emirates now operates twice-daily flights from Dhaka. The airline has reinstated passenger flights to 100 destinations, providing easy access between Dubai and key cities across Africa, Asia, Europe, the Americas, and the Gulf, and the Middle East. Dubai offers visas on arrival for citizens of over 50 countries.