Swiss Tourism, Kuoni go big on group train tours

With small group travels poised to gain traction in the post-pandemic period, Switzerland Tourism, Kuoni Tumlare and Swiss Travel Systems have joined hands to launch a joint campaign publicising and popularising mini group tours via trains in Switzerland among the South-East Asian markets. 

Two years in the making, the initiative promotes guided tours using only public transport options such as train, ship and bus.

Reto Kaufmann, vice president – sales & operations South-east & South Asia, Kuoni Tumlare, shared that this new product rollout is “timely” as it taps into the post-pandemic preference for travelling in small groups to limit potential risk exposure.

“The underlying concept is to offer visitors to Switzerland a more sustainable way to explore Switzerland using the Swiss public transportation network,” he said, adding that the exclusive itineraries offer “a value-for-money proposition” for certain travellers.

The mini group tours leverage the Swiss Travel Pass which offers unlimited journeys by train, bus and boat for consecutive days; and includes free travel for children up to 16 years and reduced cost for young adults.