Aarong campaign supports planting of 100,000 trees

Dhaka: Aarong has planted more than 100,000 trees across 42 districts through its Bring Your Own Bag (BYOB) campaign, working with BRAC and Mission Green Bangladesh to promote environmental conservation and community development.

According to a press release, the initiative uses proceeds from the campaign to finance tree planting and expand green spaces while creating opportunities for rural households.

Between September 2025 and March 2026, the campaign helped reduce paper bag consumption by more than 4.68 million compared with the same period a year earlier. The reduction is estimated to have saved around 6,000 trees. Sales of paper bags generated BDT 2.9 crore, which Aarong committed entirely to environmental activities.

Through BRAC's Ultra-Poor Graduation program, the company funded the distribution of 95,382 fruit, timber and medicinal saplings to 40,001 households in 210 upazilas across 42 districts.

Aarong has also joined Mission Green Bangladesh to develop Miyawaki forests using native tree species. The campaign includes community participation, with customers and media representatives taking part in a planting event at the Rupganj Miyawaki forest.

The BYOB initiative remains active at Aarong outlets, offering customers BDT 15 cashback for bringing reusable bags.