Bishwo Rang rolls out Puja shopping campaign with special discounts

Dhaka : Homegrown fashion label Bishwo Rang has launched a special promotional campaign ahead of Durga Puja, offering discounts of up to 50 percent on selected products.

The campaign, titled "Agomoni Discount," is running from August 28 through September 19 and is available at Bishwo Rang outlets nationwide as well as through the brand's online platform.

The promotion comes as shoppers prepare for the upcoming Hindu festival, traditionally one of the busiest periods for festive clothing and fashion purchases.

Bishwo Rang is known for incorporating elements of Bangladesh's culture, heritage and artistic traditions into contemporary clothing. Its collections frequently draw on traditional motifs and design influences while using modern silhouettes and styling.

Through the latest campaign, the brand is seeking to make its festive collections more accessible to customers while encouraging early Puja shopping.

The campaign will cover selected products across the brand's collection, giving customers both online and in-store options for shopping.