House of Ahmed opens new Gulshan outlet with expanded luxury vision

Dhaka : Bangladeshi fashion brand House of Ahmed has opened a new outlet at Ventura Mall in Gulshan 2, marking what its founders describe as a new phase in the brand's development.

The approximately 4,500-square-foot outlet spans two floors and combines couture, bridal and bespoke services with a more immersive retail experience. The space includes dedicated areas for consultations, allowing customers to personalize garments through choices of fabrics, colors, silhouettes, embroidery and finishing.

Founded around a blend of Bangladeshi craftsmanship and contemporary couture, House of Ahmed incorporates traditional techniques and textiles, including zardori and Bangladeshi jamdani, into its collections.

The brand's portfolio includes couture, bridal, festive and occasion wear. It is also expanding into premium everyday fashion through its Friday Signature Collection.

A new proposition called Ilaf is being introduced for younger customers, offering traditional craftsmanship through a more contemporary and accessible design approach.