La Compagnie adds Brad Pitt's skincare to onboard amenities

Paris : Travelers flying La Compagnie's all-business-class transatlantic service can now find skincare products from Brad Pitt's Beau Domaine brand in their onboard amenity kits.

The French boutique carrier has partnered with the Provence-based skincare company to provide passengers with 15ml hand cream and lip balm on flights between Newark and Paris, Nice and Milan. The products are included in the airline's canvas amenity kits.

Co-founded by Pitt and France's Perrin winemaking family, Beau Domaine was launched in 2022 after years of product development. The gender-neutral brand focuses on longevity and uses predominantly natural ingredients in formulations produced in Provence.

La Compagnie said the partnership forms part of its effort to enhance the passenger experience, particularly through small details and premium amenities. Its business-class offering also includes flatbed seats, French wines and champagne, and menus created by Michelin-starred chefs.

Beau Domaine co-founder Marc Perrin described the collaboration as a natural connection between France and the United States, while La Compagnie CEO Christian Vernet said the partnership would add another element to the carrier's onboard service.

La Compagnie has operated since 2014 and flies Airbus A321neo aircraft configured with 76 business-class seats. The airline also provides airport lounge access, including its private Lounge and Co. facility at Newark.