Malaysia brand values rise, Petronas maintains top position

Dhaka: Malaysia’s top brands recorded steady growth in 2026, with total brand value rising 5 percent to USD 62.2 billion, according to Brand Finance’s latest Malaysia 100 report.

Petronas retained its position as the country’s most valuable brand for the 16^th consecutive year, despite a 4 percent decline in brand value to USD 13.8 billion. The energy giant continued to rely on stable upstream operations and long-term investments in energy transition projects, even as global oil prices softened.

Genting held second place after posting a 23 percent increase in brand value to USD 6 billion, supported by stronger tourism recovery and improved regional demand. Maybank remained third, with its brand value rising 4 percent to USD 5.4 billion, driven by steady earnings growth and disciplined cost management across its regional operations.

Among the fastest-growing names, 100PLUS recorded a sharp 166 percent surge in brand value, reflecting strong consumer demand and brand momentum in the beverage sector.

The report also highlighted improving performance among infrastructure and logistics players. Westports saw a 21 percent increase in brand value, supported by higher container volumes and expansion plans, while MISC benefited from stronger profitability in energy shipping services.

In terms of brand strength, Genting ranked highest with a near-perfect score and AAA+ rating, followed closely by Tenaga Nasional and Proton, both also receiving AAA+ ratings.