Spain tourism sector to exceed EUR 269b

Madrid : Spain's travel and tourism industry is projected to contribute more than EUR 269 billion to the national economy in 2026, growing 4.1 percent year over year, according to the World Travel and Tourism Council (WTTC).

The forecast, highlighted during the VI Turespaña Convention, has been revised upward from an earlier estimate of 3.7 percent. The projected expansion exceeds expected growth in Spain's overall economy, at 2.7 percent, as well as tourism growth across Europe and globally.

International business travel is also expected to strengthen, with spending by international business visitors forecast to increase 8.1 percent this year.

WTTC President and CEO Gloria Guevara said cooperation between governments and private businesses has helped Spain strengthen its position as a leading tourism destination while supporting investment and sustainable growth.

The outlook follows a record 2025, when travel and tourism contributed EUR 259 billion, equivalent to 15.3 percent of Spain's gross domestic product, and supported 3.2 million jobs. The country welcomed 96.8 million international visitors, while international tourist spending reached EUR 115.8 billion.

To sustain growth, WTTC has identified priorities including sustainability, improved destination management, digitalization, artificial intelligence adoption and workforce development. It also emphasized reducing seasonal pressure, diversifying destinations and supporting small and medium-sized tourism businesses.